[102 W1] LinkedIn

LinkedIn Logo

What is LinkedIn?

LinkedIn is a social networking service primarily used for professional networking and online recruiting. It includes employer job posts, job seeker resumes, group forums, and also serves as a publishing platform reaching potentially 100 million+ active users.

LinkedIn allows members to create profiles and “connections” to each other which may represent real-world professional relationships.

Contact with a member requires either an existing relationship (validated by the acceptance of an invite) or an introduction through a connected contact. This “gated-access” approach is intended to build trust among the service’s members.

LinkedIn was purchased by Microsoft on December 8th, 2016 for approximately $26.4 billion.


  • Complete your LinkedIn Profile using the tips and tricks below.
  • Create A Professional Blog Post for LinkedIn

You should have the following completed by end of week:

  • Headline
  • Summary
  • At least 30 contacts
  • At least 5 skills
  • At least 2 industry groups
  • A vanity URL
  • Work/Education history for the last decade
  • Headshot photo
  • Background photo representing the industry you wish to be employed with

In addition, you should complete 100% of your profile.