Sticky: The Importance of Web Skills


web skills

Q. Why are web-related skills important for finding employment in today’s broadcasting industry?

A. Radio and Television broadcasting are two of the largest and oldest portions of the entertainment industry still in use today. In the not-too-distant past, however, the content produced was limited to specific devices: TV’s and radios. For films, the primary distribution method was the movie theater. Before the advent of television, news was distributed via print, radio, and also at the cinema.

Things have changed quite a bit since the early 20th century, but the business of entertainment media can still be broken down into three interdependent areas:

  • Content (The Entertainment)
  • Marketing (How You Find Out About The Entertainment)
  • Distribution (How You Get The Entertainment)

The #1 method of Distribution and Marketing for Content in the modern age? The Internet.

Why? Because content is now digital. Whether its music, movies, TV shows, books, audiobooks, magazines, apps, or games, content is now primarily distributed through the web to numerous entertainment devices.

Having the skills below makes you more valuable to employers and makes you stand out in a competitive job market. Whether your chosen career-path in broadcasting is radio or television, you never know what opportunities might pop up. By having a diverse skill-set for the modern age, you’ll be sure not to let them pass you by.

Content

Marketing

Distribution

Video Production

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Audio Production

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Copywriting/Blogging

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Graphic Design

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Content Management

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Web Design

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Social Media

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Search Engine Optimization

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Web Analytics

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